Businesses in ChatGPT: How to Claim Your Business Profile and What It Does

What OpenAI launched

In its announcement, OpenAI says Businesses in ChatGPT gives companies "a new way to connect with the 1.2 billion people who use ChatGPT each week." There are three parts:

• Claim and manage your business. Once verified, you can update key details such as website, description, category, logo, and delivery or return policies, and add a product feed with pricing and availability.
• Insights. Business Hub shows aggregated activity over the past 28 days, including mentions, website clicks, and "discovery topics," which are common themes in ChatGPT answers that cited your business. OpenAI says it does not share individual conversations or Business Agent chats.
• Business Agents. Eligible ecommerce and online service businesses in the US with a website can build and publish an agent that answers questions about their products and policies, in a clearly labeled conversation separate from ChatGPT's own answers. Businesses can also sponsor their agent as a destination for ChatGPT Ads.

Why it matters for small businesses

People already ask ChatGPT for recommendations: which plumber, which accounting firm, which product fits their needs. Until now, a business had no official way to correct what ChatGPT said about it. Business Hub is OpenAI's version of what Google Business Profile has been for Google Search and Maps: a place to state the facts about your business and see how often you show up.

This is also part of the shift we described in our piece on AI search and answer engine optimization. AI assistants increasingly answer the question before anyone clicks. Being cited accurately, with the right website, services, and service area, matters more than ranking for a single keyword.

How to claim your business, step by step

Based on OpenAI's help center article:

1. Sign in to ChatGPT with the account you want to use to manage the business, and open Business Hub from the sidebar.
2. Search for your business by name and select the matching listing. If you run an eligible online business and cannot find it, you may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.
3. Verify using one of the methods offered: a code by text or call to your business phone, a code to your business email, a TXT record added to your website domain's DNS, or a Shopify store connection.
4. Wait for OpenAI to review the claim. It emails a decision or a request for more information.
5. Complete identity verification with Persona. You may need a government-issued ID, business registration information, and proof that you represent the business. This step is required before you can publish changes, view insights, or create an agent, and it is what adds the blue verified check.

A practical tip: decide up front whose ChatGPT account will own the profile. The admin who claimed it can add teammates and grant an agency access later, so use a business-controlled account rather than a personal one that might leave with an employee.

What to keep in mind before you claim

• It does not buy visibility. OpenAI's FAQ says claiming "doesn't guarantee increased visibility" and that advertising does not influence ChatGPT's independent answers.
• ChatGPT still uses other sources. Updates are reviewed before they appear, and ChatGPT can still draw on your website and other sites. If your website says one thing and your profile says another, fix the website too.
• Published profiles are hard to remove. Only unpublished drafts can be deleted, and OpenAI Support says it cannot unpublish or hide a published profile as part of a setup or ownership request. Get the details right before approval.
• Agents cannot transact yet. A Business Agent explains products and policies and links to your website. It cannot complete purchases, take bookings, or look up orders.
• Blank insights do not mean zero. Metrics only show once activity passes a reporting threshold.

A simple plan for this month

1. Search ChatGPT for your business name and your main service plus your town. Note what it says and which website it cites.
2. Claim your profile in Business Hub and complete Persona verification.
3. Make your name, address or service area, phone, hours, and services match across your website, Google Business Profile, and your ChatGPT profile.
4. Make sure your website clearly states what you do, where, and for whom, in plain text that an AI assistant can quote. If your website is on WordPress, our WordPress team can help with that.
5. Check Business Hub insights after a month, and only then decide whether a Business Agent or ChatGPT Ads are worth testing.

This is the kind of practical, low-risk AI step our AI Consulting work focuses on: get the basics right, measure, then decide.

FAQ

What is Businesses in ChatGPT?

It is a beta program OpenAI launched on November 10, 2026. Through Business Hub in ChatGPT, a business owner or authorized representative can claim the business, update its details and product feed, and see aggregated insights such as mentions and website clicks. Eligible US ecommerce and online service businesses can also publish a Business Agent.

Do I have to pay or advertise to claim my business in ChatGPT?

OpenAI's help center says you do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business, and that claiming, publishing an agent, and advertising are separate. You need a ChatGPT account, and you must pass OpenAI's claim review and Persona identity verification.

How do I verify my business in ChatGPT?

Open Business Hub from the ChatGPT sidebar, find your listing, and verify with a code sent to your business phone or business email, a TXT record added to your website domain's DNS, or a Shopify store connection. After the claim is approved, complete Persona identity verification to publish changes and view insights.

Will claiming my business make ChatGPT recommend it more?

Not directly. OpenAI says claiming lets you manage the information you provide but does not guarantee increased visibility, and that advertising does not influence ChatGPT's independent answers. Accurate, consistent information on your profile and your website is what helps ChatGPT describe you correctly.

Can a local service business create a Business Agent?

Not yet in most cases. Business Agents are currently available to eligible ecommerce and online service businesses in the US with a website that meet OpenAI's industry requirements. Local businesses can still claim an existing US listing and manage their profile.

Sources

1. OpenAI, "Introducing Businesses in ChatGPT" (November 10, 2026). https://openai.com/index/introducing-businesses-chatgpt/
2. OpenAI Help Center, "Setting up your business on ChatGPT". https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt
3. OpenAI, "Businesses in ChatGPT" policy (updated November 10, 2026). https://openai.com/policies/businesses-in-chatgpt/
4. OpenAI Developer Community, "Introducing Businesses in ChatGPT in beta". https://community.openai.com/t/introducing-businesses-in-chatgpt-in-beta/1414865
5. Search Engine Land, "ChatGPT Business Hub is now live" (November 10, 2026). https://searchengineland.com/chatgpt-business-hub-is-now-live-501350